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Leadership has assumed...and recently has illustrated, that higher levels of engagement within an organization correlate with improved financial performance. Unfortunately, lack of a clear understanding of the direct benefits of incentives, rewards, recognition, meetings, events and loyalty programs can lead to wavering commitment. Economic pressure as well as public and private scrutiny of engagement programs can further impact confidence.

With the establishment of proper performance metrics and gathering relevant data to measure success, leadership can be certain of the return on investment and is able to forecast, monitor and adjust programs midstream to assure success

In addition, credible results measurement techniques enable leadership to defend their investment in people, justify future initiatives, and provide transparency and accountability to stakeholders, stockholders, the press and the government when required.

Our mission...to help build the business case for engagement and in so doing, help companies grow business more profitably.

Featured Articles

Redefining ROI - 1to1 Guest Blog

With all of today's financial pressures, everyone wants to show return on investment. The problem is, not everything has an easily measured ROI. More specifically, since ROI is actually a financial measure, sometimes--many times--what we really need ...

We Can Still Win The War

ROI has been the battle cry of the incentive and meeting community for over a decade. We were all believers – it is critical to prove the ROI of the meetings, events and incentives.  It’s not that we doubted their value. We all knew that in...

Defending Your Event: How To Prove the Value of a Meeting

Todd Hanson, president and founder of Catalyst Performance Group in Appleton, Wis., is measuring nearly all of the events his company designs and plans. "We're doing it at different levels," he explains. "So, in some cases we're measuring just reacti...

Measuring a Meeting's Return on Investment

“In this economy, very few legacy programs will continue without being scrutinized,” says Todd Hanson, president and founder of Catalyst Performance Group, a people-performance management company in Appleton, Wis. So any meeting that continues to...

To Meet or Not To Meet

"In these times, with the scrutiny, many companies may be cancelling [meetings], but they may not have all the facts," says Todd Hanson, president & Founder of Catalyst Performance Group, a company that specializes in helping companies maximaize ...

Recent News

Up Close With Meeting Planner Connie Nau

Anyone who has ever worked as a planner knows that there are plenty of challenges on a daily basis, but today’s sluggish economy has forced people in the planning industry to do business in a different manner. “The most important thing that meeti...

IMA Awards CPIM Designation

Six incentive marketing professionals were presented with the Incentive Marketing Association’ Certified Professional of Incentive Management. This year’s recipients include Todd Hanson, President and Founder of Catalyst Performance Group.  Read...

Motivation Show 2009 - To Meet Or Not To Meet

Todd Hanson, President & Founder, Catalyst Performance Group, Inc. and Michael Sengstock, Vice President, Sales & Marketing, Clark National presented "To Meet or Not To Meet" at the 2009 Motivation show on September 30th. This session an...

The Motivation Show 2009: Still the Place to Be

The Motivation Show 2009 took place last week from September 29 through October 1 at McCormick Place in Chicago, IL, wrapping up with a few mixed feelings on the parts of attendees and exhibitors. Some found the experience to be the epitome of meanin...

Recent Blogs