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Leadership has assumed...and recently has illustrated, that higher levels of engagement within an organization correlate with improved financial performance. Unfortunately, lack of a clear understanding of the direct benefits of incentives, rewards, recognition, meetings, events and loyalty programs can lead to wavering commitment. Economic pressure as well as public and private scrutiny of engagement programs can further impact confidence.
With the establishment of proper performance metrics and gathering relevant data to measure success, leadership can be certain of the return on investment and is able to forecast, monitor and adjust programs midstream to assure success
In addition, credible results measurement techniques enable leadership to defend their investment in people, justify future initiatives, and provide transparency and accountability to stakeholders, stockholders, the press and the government when required.
Our mission...to help build the business case for engagement and in so doing, help companies grow business more profitably.
Featured Articles
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The digital event industry has experienced tremendous growth. Advancing technology and increased adoption has made them commonplace yet left many companies wondering about how to effectively generate results. Better virtual engagement and measurement is explored in this series of video interviews presented by Cramer Digital Marketing and Event Solutions...Read More
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Do investments in engagement really pay off? Can ROI be measured credibly? What are the tangible benefits associated with measuring the results of your investment in people. This exciting event reveals real world impact with six real world case studies...Read More
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Many organizations measure engagement and most invest time and money to improve it. In today’s economic environment, companies are trying to understand whether the investment is warranted. This study offers excellent insight into the costs associated with disengaged employees and reveals definitive ties between engagement and financial performance. ..Read More
Recent News
The Economics of Engagement, from Human Capital Institute and..
Many organizations measure engagement and most invest time and money to improve it. In today’s economic environment, companies are trying to understand whether the investment is warranted. This..
Maximizing Personal ROI at trade Shows
Learn how to develop a strategic plan, tie activity to business goals, identify typical barriers and enablers to success and calculate credible personal ROI
Better Engagement and Better Measurement in Virtual Events - Video
The digital event industry has experienced tremendous growth. Advancing technology and increased adoption has made them commonplace yet left many companies wondering about how to effectively..
Latest Blog Post
Corporate was cutting budgets across the board. The VP of sales said no. Armed with credible ROI findings, revealing an almost 200% return on investment, he kept his agent events intact....
Case Studies
The Allsante Encounter was designed to increase company sales and profits by engaging independent agents and brokers. The initiative was threatened by budget cuts and this study helped leadership defend the existing investment, justify future investment and create an action plan that overcame existing barriers to performance and improved future programs. Part Two of the study completed six months post event.
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