About ROI of Engagement
The mission of ROI of Engagement™ is to help build the business case for engagement and in so doing, help businesses grow more profitably. Services include workshops, certification courses, webinars, keynote speaking, consulting and ROI evaluation. The initiative is led by Catalyst Performance Group, Inc. in partnership with The ROI Institute, and is supported by The Motivation Show and other partners to be announced in the near future.

The initiative utilizes ROI Methodology™ developed by The ROI Institute. Founded in 1992 by Drs. Jack and Patti Phillips, The ROI Institute has developed and refined a worldwide accepted method of measuring ROI.  The system includes isolation techniques and strict guiding principles, all in an effort to create results measurement that is credible with C-Level executives. ROI Methodology™ is used to conduct literally thousands of studies each year in more than 50 countries. The ROI of Engagement model meets the specialized needs of engagement initiatives and helps companies confidently deploy programs knowing that they have credible ways to forecast and measure ROI.  ROI of Engagement is the exclusive provider of ROI Methodology for engagement programs.

About Todd Hanson, CRP, CPIM
President and Founder
Todd offers 25 years of experience helping organizations achieve people performance goals. Todd began his career as an award winning sales representative for a global leader in agricultural chemicals. Next, he was a top performing sales executive, a manager of sales professionals and a key management executive and owner of a top ten performance improvement, incentive and meeting planning provider with sales exceeding $100,000,000.

He brings personal experience in product launches, corporate reorganizations, marketing communications strategy and fulfillment, web-site strategy and development, sales and non-sales incentives, channel partner campaigns, loyalty programs, medical symposia, training meetings, sales meetings, events, team-building programs, board meetings and technology solutions for incentives, rewards, recognition, meetings, events and communications.

His accomplishments include the creation of a highly profitable award product line, several training initiatives with sales forces that drove fundamental paradigm shifts from commodity to consultative selling strategies, the start up of a people performance management company, the creation of web-based integrated marketing campaigns and the development of powerful client-facing affinity programs. His ability to develop holistic and integrated strategies coupled with an ability to understand the granular requirements for implementation have led to outstanding successes for clients

He has attained two professional designations; CPIM, Certified Performance Improvement Manager and CRP, Certified Return on Investment Professional. Both require the acquisition of knowledge and the application of it to meet needs in the marketplace.