ROI of Engagement About Page

About ROI of Engagement

Our vision… to see people proactively and positively involved in the workplace and, as a result, see organizations succeed in the marketplace.

Our mission… to empower organizations to more successfully invest in engagement by providing them with workshops, certification courses, webinars, keynote speaking, consulting, ROI evaluation and the ROI Resource Center at www.ROIofEngagement.com.

Our values… business success can be improved through the skillful design, confident deployment, and competent execution of incentives, meetings, events, training, rewards, recognition, and loyalty programs. Measurement can improve them all.

About the ROI Resource Center The ROI Resource Center is designed to be your portal for valuable resources that help build the business case for investment in engagement. You’ll find thousands of white papers, articles, podcasts, case studies, blogs and videos that can be easily located by program category and resource type. Equipped with the knowledge that can be found at this portal, companies can build the business case for continued investment in engagement and in so doing, grow business more profitably.

The ROI of Engagement initiative is led by Todd Hanson, President and Founder, in partnership with The ROI Institute. The ROI Resource Center is made possible through the collaboration with several corporate, association and individual contributors.

The initiative utilizes ROI Methodology™ developed by The ROI Institute. Founded in 1992 by Drs. Jack and Patti Phillips, The ROI Institute has developed and refined a worldwide accepted method of measuring ROI. The system includes isolation techniques and strict guiding principles, all in an effort to create results measurement that is credible with C-Level executives. ROI Methodology™ is used to conduct literally thousands of studies each year in more than 50 countries. The ROI of Engagement model meets the specialized needs of engagement initiatives and helps companies confidently deploy programs knowing that they have credible ways to forecast and measure ROI. ROI of Engagement is the exclusive provider of ROI Methodology for engagement programs.

About the Founder

Todd Hanson, CRP, CPIM
President and Founder

Todd offers 25 years of experience helping organizations achieve people performance goals. Todd’s career includes being an award winning sales representative for a global leader in agricultural chemicals and a top performing sales executive, a manager of sales professionals and a key management executive and owner of a top ten performance improvement, incentive and meeting services firm with sales exceeding $100,000,000.

He brings personal experience in product launches, corporate reorganizations, marketing communications strategy and fulfillment, web-site strategy and development, sales and non-sales incentives, channel partner campaigns, loyalty programs, medical symposia, training meetings, sales meetings, events, team-building programs, board meetings and technology solutions for incentives, rewards, recognition, meetings, events and communications.

His accomplishments include the creation of a highly profitable award product line, several training initiatives with sales forces that drove fundamental paradigm shifts from commodity to consultative selling strategies, the start up of a people performance management company, the creation of web-based integrated marketing campaigns and the development of powerful client-facing affinity programs. His ability to develop holistic and integrated strategies coupled with an ability to understand the granular requirements for implementation have led to outstanding successes for clients

He has attained two professional designations; CPIM, Certified Performance Improvement Manager and CRP, Certified Return on Investment Professional. Both require the acquisition of knowledge and the application of it to meet needs in the marketplace.

Contributors

Contributors include those that have provided time, talent, content and/or other resources deemed valuable to our audience. Please join us in thanking them for their commitment to helping us build the business case for engagement.

Coming soon