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Defending Your Event: How To Prove the Value of a Meeting
Todd Hanson, president and founder of Catalyst Performance Group in Appleton, Wis., is measuring nearly all of the events his company designs and plans. "We're doing it at different levels," he explains. "So, in some cases we're measuring just reaction. It's not easy; it takes a lot of time and effort to measure a return on investment that's credible." Read More...