The other day we introduced the case study from our fictionally named, but very real company, Allsante. The study proved that there was a positive ROI for their event targeting independent insurance brokers. In my last post, we discussed the impo...

That’s the question our client asked.   They were cutting budgets across the board and the VP of sales said “no, I’m not cutting my meetings.” Most of you who conduct meetings and conferences, whether for internal employees or for your chann...

  The Virtual Edge Summit (insert www.virtualedgesummit.com) I attended this week was amazing. I was genuinely impressed with the high caliber, entrepreneurial, visionary group of people that I met. For example, after presenting about how to measure...

At the NBTA Masters Program held in Washington D.C. last week, some concern was voiced over the impact of virtual meeting and event solutions on the travel industry. I can understand. The travel industry has been hit about as hard as any over the las...

This week I was invited to serve on a panel on ROI at the NBTA Masters Program.  The Masters is a very prestigious forum for corporate travel executives and major travel suppliers. Participation is limited to 100 each and they represent quite an imp...

Now that I have had a chance to assimilate all the 2010 predictions made by all the self-proclaimed pundits, I thought it would be interesting to weigh in on what won’t happen in 2010. Predictions for What Won’t Happen in 2010 1.     Engageme...

May I Have Your Attention, Please! Never before have we been so inundated with messages vying for our attention. Email, texts, blogs, radio, TV, direct mail, print, Twitter, LinkedIn updates, Facebook and more! Add to this the immediate access w...

One side effect of the anemic economy has been the dispersion of many myths regarding how competitors face off in the marketplace. In fact, it has led to unprecedented collaboration among previously defined competitors and has led to the creation of ...

Sometimes, maybe most of the time, it doesn’t really make sense to measure engagement ROI. Does that sound like a flip-flop? Well, don’t worry. We’re still as fanatic as ever about helping companies build the business case for engagement. ...

It's been two weeks since The Motivation Show wrapped up and I'm just getting feet back on the ground. First of all, it was a blur for my team and me. We formally launched the ROI of Engagement partnership and were involved with presentations, ...

Had my TEC meeting where my peers, guests and I had the pleasure of meeting Jeff Dietrich from Institute for Trend Research . He spoke for over three hours and there were plenty of complicated charts and graphs as well as many very simple and stra...

I recently found disturbing information relating to a form of engagement strategy, recognition programs.     Most believe that creating an environment of appreciation in the workplace is a good idea. In fact, most believe that a strong c...

We know it's a good idea to engage people, right? We even know how to measure it thanks to Gallup and their Q12. It's interesting, the industry spends nearly $46 billion dollars a year to motivate engagement. We must think it's a good idea. ...

Sure, the economy is bad. But depending on your sector, we have already bottomed out or are close. Other sectors are definitely headed up. But... I keep hearing about and experiencing first hand the delays in making business decisions. I just h...

I have a dream that one day leadership stops whispering about their engagement programs as if they were something to be ashamed of. I have a dream that one day leadership confidently stands in front of stakeholders, stockholders, employees, cust...

I’m mad as hell and I can’t take it anymore. I am mad at users of meetings, events, incentives and reward and recognition programs for accepting poorly designed programs and failing to measure results.  I am mad at the media for their feedi...