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Measuring ROI of a Channel Partner Event

Corporate was cutting budgets across the board. The VP of sales said no. Armed with credible ROI findings, revealing an almost 200% return on investment, he kept his agent events intact.

For more details please go to : http://toddhanson.typepad.com/roi_of_engagement/2010/08/can-you-really-measure-the-impact-of-a-channel-conference.html

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