The Royal Bank of Scotland Group (RBS) is one of the largest financial services companies in the world. It provides a range of services including banking and insurance. The RBS Group operates in Europe, the US and Asia, serving more than 36 million customers world-wide. It employs more than 140,000 people.

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One of the challenging aspects of bringing continuous improvement to the Loyalty sector, regardless of industry, is the dearth of proprietary data shared by program sponsors. Hanifin Loyalty is fortunate to be able to share the results of Zion Bank’s merchant funded rewards program launched in 2005.

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