ROI Solution Center

Customer Engagement through News Content Marketing

Marketers are constantly looking to evolve marketing strategies to gain even greater levels of engagement with prospects and customers. The pressure on marketing to deliver results for customer retention, new business generation or brand building requires a perpetual push for even greater understanding of the needs and behaviours of customers and prospects. Once a marketing activity is underway, it is then that consistency becomes the key to success.

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IMA Awards CPIM Designation

Six incentive marketing professionals were presented with the Incentive Marketing Association’ Certified Professional of Incentive Management. This year’s recipients include Todd Hanson, President and Founder of Catalyst Performance Group.