Evidence of the competitive value of business intelligence (BI) and analytics solutions is growing. Fact-based decision making is spreading throughout commercial, nonprofit, and public sector organizations. The economic downturn is spurring organizations to examine ways of retaining customers, spending capital and operating budgets, and complying with regulations. However, over the long term, BI solutions will continue to be applied to optimize a wide array of processes in an effort to improve performance management and organizational competitiveness.

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