Anyone who has ever worked as a planner knows that there are plenty of challenges on a daily basis, but today’s sluggish economy has forced people in the planning industry to do business in a different manner. “The most important thing that meeting planners can do now is to measure the results of their meetings or events and incentives. A credible results measurement process arms executives with appropriate data that enables them to respond intelligently to inquiries by media, stockholders and customers.”  Read More...