Reward: How to Foster a Technology-Innovation Culture within a Large Organization: What You Can Learn from Start-up Companies

Few firms innovate with any degree of consistency. Despite a significant body of in-depth analysis and academic research on the topic of technology innovation, most high-tech businesses are not particularly innovative, and numerous industry watchers and pundits wonder aloud how the truly innovative companies make it look so easy (for example, Burrows 2004; Economist 2007; Grossman 2005; Murphy 2008).

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