The ‘Evidence-Based’ Case For Incentives

All too often, the general public reacts to stories like AIG and Wells Fargo emotionally—with little effort to fully sort out the facts. Certainly, the current economic and political climates have created pain for many; however for companies to avoid incentive program usage on the grounds that such programs are extravagant or “frills” that they can do without is clearly an emotional reaction and not based on clear thinking or facts.

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