Measuring the Value of Events and Meetings through ROI and ROO. .
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Corporate was cutting budgets across the board. The VP of sales said no. Armed with credible ROI findings, revealing an almost 200% return on investment, he kept his agent events intact.
Online events offer stakeholders numerous data points from which to measure results. But, does this data represent metrics that matter? Todd Hanson briefly outlines what success should look like and how it can be measured beyond the keyboard and monitor.
Virtual meetings and events have become mainstream. Hybrids, where virtual event technology extends the reach of traditional events, are receiving much well-deserved attention. But, are they effective? This case study revels answers to this question and uses findings to drive evidence-based continuous improvement.
The other day we introduced the case study from our fictionally named, but very real company, Allsante. The study proved that there was a positive ROI for their event targeting independent insurance brokers. In my last post, we View article
A down economy paralyzing travel budgets and threatening event and trade show attendance. A marketing community in need of larger audiences and more leads. Event professionals under fire to produce critical ROI at all costs.
While virtual events and experiences have been around for the better part of ten years, it took an economic recession in 2009 to provide the momentum that pushed them into the mainstream for many companies.