Research that began at the Virtual Edge Summit 2010 will continue at the Virtual Edge Summit 2011 to be held on January 12-13 in Las Vegas and virtually. The goal is to continue to build the business View article
Marketers are constantly looking to evolve marketing strategies to gain even greater levels of engagement with prospects and customers. The pressure on marketing to deliver results for customer retention, new business generation or brand building requires a perpetual push for even greater understanding of the needs and behaviours of customers and prospects. Once a marketing activity is underway, it is then that consistency becomes the key to success.
Six incentive marketing professionals were presented with the Incentive Marketing Association’ Certified Professional of Incentive Management. This year’s recipients include Todd Hanson, President and Founder of Catalyst Performance Group.
Todd Hanson, President & Founder, Catalyst Performance Group, Inc. and Michael Sengstock, Vice President, Sales & Marketing, Clark National presented “To Meet or Not To Meet” at the 2009 Motivation show on September 30th. View article
The Motivation Show 2009 took place last week from September 29 through October 1 at McCormick Place in Chicago, IL, wrapping up with a few mixed feelings on the parts of attendees and exhibitors. Some View article