Now that I have had a chance to assimilate all the 2010 predictions made by all the self-proclaimed pundits, I thought it would be interesting to weigh in on what won’t happen in 2010. Predictions View article
Ten years ago, if we had been told that measurably highly committed employees are more productive, sell more quality conscious, have longer tenure, miss less work, make fewer mistakes, and get better customer service ratings; what would we have said?
Bonuses, incentives, rewards and recognition are making headlines today—for all the wrong reasons. Pulled into the current emotional environment, these proven organizational performance tools have become the focus of a one-sided media critique that overshadows or ignores their value.
I find that most companies I work with nowadays are pretty good at insisting that business requests for IT solutions are accompanied by a robust business case that surfaces all the costs (including total life cycle costs), expected return on investment (ROI), risks, mitigation strategies, and so on.
This study, conducted by Frank Mulhern on behalf of the Promotion Marketing Association with the support of the Forum, identified key challenges facing organizations attempting to fully integrate external and internal marketing. Published by: The PMA/Northwestern University
This paper summarizes two basic ROI measurement methodologies using case studies from companies that have implemented measurable sales incentive programs in the past, and offers insights into understanding the data requirements relative to these two methodologies. It explains that Post-Hoc Measurement is essentially the use of field experimentation using historical data, while Outcome-Based Measures considers such areas as accounts receivable and inventory levels that can be affected by sales improvements. Published by: Incentive Research Foundation