This report presents a series of cases involving companies that implemented sales incentive programs. It makes a case for the use of post-hoc or post-program measurement of ROI to demonstrate the impact of the programs on sales performance.
This white paper highlights four (4) key areas that impact organizational adoption of integrated marketing and motivate employees to think and cooperate beyond their functional silos.
With all of today’s financial pressures, everyone wants to show return on investment. The problem is, not everything has an easily measured ROI. More specifically, since ROI is actually a financial measure, sometimes–many times–what we really need to be satisfied with is simply measureable results. Consider my recent conference experience…
ROI Institute, Inc is a research, benchmarking, and consulting organization—provides workshops, publications, and consulting services surrounding the ROI Methodology™. Through our Web site, we distribute information and support the ROI efforts of professionals and organizations around the world.
Sure, the economy is bad. But depending on your sector, we have already bottomed out or are close. Other sectors are definitely headed up. But… I keep hearing about and experiencing first hand the delays View article