ROI Solution Center

Press Release: Measurement Research Continues at Virtual Edge Summit with ROI of Engagement Team, Appleton, WI

Research that began at the Virtual Edge Summit 2010 will continue at the Virtual Edge Summit 2011 to be held on January 12-13 in Las Vegas and virtually. The goal is to continue to build the business case for virtual and hybrid events and gain insight into how to make them increasingly effective for participants and event stakeholders.

“Engaging people using virtual meeting and event technology has never been more important. But like most major expenses, the value of these programs is being scrutinized by stakeholders and participants. We want to help demonstrate the success of investments in virtual and hybrid meetings and events and help identify ways to improve effectiveness,” says Todd Hanson, a twenty-five year event industry veteran and Founder of the ROI of Engagement ROI Resource Center. “The Virtual Edge Institute not only embraces the importance of measuring results to prove value but has stepped out to lead the way by example.” 
“In today’s environment, attendees and sponsoring companies want to know what tangible benefits are created with their virtual programs. We’re going to ask both on-site and virtual participants at the Virtual Edge Summit to evaluate the results and in so doing, demonstrate the success. Armed with this information, we can improve the Virtual Edge Summit and demonstrate the effectiveness of virtual technology,” says Michael Doyle, Executive Director for the Virtual Edge Institute. 
The project will include a post-event follow up that will measure session content, summit satisfaction/reaction, planned action and learning that took place at the Virtual Edge Summit 2011. Then, at approximately 90 days, participants will be asked to provide insight into application, implementation, barriers and enablers of success. Visit to see research results from the 2010 Summit.

The project will be utilizing MeetingMetrics survey and measurement platform. “We’re excited to be a part of this project and see the opportunity to expand the measurement currently provided by virtual events and meeting platforms,” said Ira Kerns Managing Director, GuideStar Research/MeetingMetrics.    
Learning opportunities will include a session at The Virtual Edge Summit entitled “Results in the Virtual World – Past, Present and Future” presented by Todd Hanson, ROI of Engagement, Michael Westcott, INXPO, Joerg Rathenberg, Unisfair and Tom Wieser, CGS.

 For more information on the Summit program or to register visit To follow ROI of Engagement developments and For more information contact

About ROI of Engagement
ROI of Engagement Team strives to empower organizations to more successfully invest in their people by helping them defend, justify, and improve meetings, events, incentives, rewards, recognition, training and loyalty programs through workshops, certification, webinars, speaking, consulting, ROI evaluation and the ROI Resource Center. ROI Institute Partner.

About The Virtual Edge Institute is an organization dedicated to advancing the development and adoption of virtual event and meeting technology and best practices for collaboration and marketing. They do this by supporting and contributing research, education, thought leadership, promotion, and professional networking. VEI members help set the direction for the virtual events and meeting industry and create significant business opportunities, solutions and advantages for all. Members have access to various services and deliverables based on their membership level. Learn more at