ROI Solution Center

ROI 5-Day Certification


Learn how to apply the ROI MethodologyTM to a program in your own organization by attending a ROI Certification Workshop. In the five-day workshop you will learn how to:

  • Calculate the ROI of a program
  • Enhance program results and improve ROI
  • Translate both tangible and intangible benefits into monetary values
  • Measure the contribution engagement and other programs
  • Determine data collection timing and methods
  • Choose appropriate strategies for isolating the effects of programs
  • Sustain the measurement and evaluation process on a continued basis
  • Calculate or estimate the value of an improvement
  • Apply simple statistical tools to data analysis

Once you have mastered the skills from the workshop, you will measure ROI of an initiative in your organization. You will be provided access to literally dozens of helpful planning tools and be invited to join the ROI Institute LinkedIn group where you can collaborate with peers. Throughout the process you will receive ongoing support and coaching from ROI experts.

Once you have demonstrated competency in applying the ROI MethodologyTM through submission of your impact study, you will earn the Certified ROI Professional (CRP) designation.

By becoming a Certified ROI Professional you benefit not only yourself, but your organization. You will be prepared to conduct ROI impact studies and one-day workshops on the ROI Methodology for your organization.

You will also become a credible and valuable asset to your organization’s executives. Your sought-after skills will prove invaluable as senior management and stakeholders measure and evaluate programs and their effect on the organization’s bottom line.

For detailed curriculum information and locations, contact

ROI 1, 2 and 3 Day Workshops

Learn how to apply the ROI MethodologyTM with a special emphasis on engagement programs. This workshop focuses on building the business case for engagement programs of all kinds and reveals how to use the findings to defend current programs and justify future initiatives. In this one day workshop you will learn how to:

  • Link engagement objectives to business results
  • Identify ways to collect data
  • Learn methods to isolate impact
  • Identify total costs of a program
  • Identify intangible benefits
  • Translate benefits into monetary values
  • Calculate ROI and present findings to leadership
  • Enhance future program results and improve ROI
  • Sustain the measurement and evaluation process on a continued basis

Who Should Attend?

This workshop is designed for anyone involved in the design and/or fulfillment of performance improvement initiatives and includes a focus on incentives, meetings, rewards, recognition and loyalty programs.

Why Attend?

The knowledge you gain will allow you to intelligently assess the benefits of using the methodology in your workplace. Your ability to speak the language of business and results measurement will enable you to discuss implementation opportunities in a credible way.

The application of what you learn will enable organizations to deploy programs with greater confidence knowing that they can credibly forecast and measure results. Learn how to gain insight from data collection that will allow the adjustment of current programs to achieve greater success and drive evidence-based continuous improvement.

“Education and training is often the first thing cut in tough economic times. Our ROI project helped us quantify the value of the meeting and justify the future investment.”
Mike Sengstock, Vice President, Sales and Marketing, Clark National

For detailed curriculum information and locations, contact


training3.jpgThe Strategic Value of Engagement
Building a Management and Measurement Strategy Workshop
When it comes to investments in people, namely training, development, meetings, events, incentives, rewards, recognition and loyalty programs, most companies spend the majority of time focused on what they do and how to do it. Busyness pulls them increasingly into tactical roles within the organization and inhibits their ability to contribute value. The resulting loss of a top down strategic focus on these programs can cause misalignment with corporate vision, mission and objectives, and can reduce effectiveness of these investments.

Furthermore, without the ability to accurately and credibly link program activity to business results, leadership tends to look at them as a cost center rather than a key strategic investment that warrants the same kind of attention and direction as other capital expenditures of similar magnitude..

The gap can be bridged by the development of a cogent approach to managing programs using a portfolio management approach, the development of a measurement scorecard and credibly measuring results, including ROI, to prove value, defend existing programs, justify future programs and fuel evidence-based continuous improvement in the organization.

The measurement scorecard is a valuable tool which enables a company to manage a portfolio of programs. In most scenarios, every program is evaluated at some level. This evaluation is completed on a program per program basis and is the micro evaluation. Portions of the micro evaluation data are taken and combined into a larger, overall scorecard, a macro level scorecard. The macro view provides senior executives with a sense of the value of the department’s activity and can be used to demonstrate results as they pertain to the outcome management most highly desires and values. A quarterly review of results can serve as a powerful way in which to guide future decisions and create a more strategic approach to managing the portfolio.

Workshop Objectives

This two day workshop is designed to lay the foundation for the development of a Corporate Management and Measurement Strategy.

You will learn the following:

  • Gain insight into the impact investments in people have on organizations and how training, development, events, incentives, rewards, recognition and loyalty programs contribute to corporate financial performance.
  • Increase business acumen and the ability to communicate the importance programs have to organizational success.
  • Understand how to accurately and credibly measure results of programs using ROI MethodologyTM.
  • Decide on which programs to evaluate at which level in the department.
  • Identify specific measurements at each level to include in a macro scorecard.
  • Develop a draft scorecard for executive review.
  • Select a process/technology to collect and disseminate information.
  • Implement a system to review data
  • Learn techniques to leverage measurement insight to drive improvement and organizational change.
  • Develop framework for a strategic plan for management and measurement of programs across the organization
  • Gain insight on program effectiveness to guide decisions regarding relative priorities of programs, allocation of resources, and continuing, expanding or discontinuing programs.
  • Prepare to gain buy in and, if necessary, funding for a management and measurement system

Measures of Success

The success of this workshop will be measured by participants’ ability to:

  • Confidently and clearly present the business case for engagement programs.
  • Demonstrate an understanding of and prepare to apply basic portfolio management concepts.
  • Become fluent in ROI MethodologyTM and the measurement process.
  • Complete a draft macro scorecard.
  • Create a plan to measure programs.
  • Complete a draft presentation entailing the concepts above.
  • Create an internal communication strategy for the measurement and management plan.